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Campaigns & Elections : Contemporary Case
Studies by by Michael A. Bailey
(Editor), Ronald Faucheux (Editor), Paul S. Hernson, Clyde
Wilcox (Editor)
This unique reader examines a broad sample of recent
campaigns and gives
students a real flavor of campaign
politics by including some of the most
interesting,
colorful, and surprising races. Combining
on-the-ground
accounts with links to current scholarship,
the nineteen case studies drawn
from Campaigns and
Elections magazine take students behind the scenes
to
unveil the strategies, techniques, and personalities
that drive contemporary
campaigns. National, state, and
local races receive attention, as do state
and local
referenda.
In their introduction, the editors-a
distinguished group of scholars and
experts on campaign
management-provide helpful background information about
the
cases. They look at the major influences on and general trends
in
contemporary electoral politics, including issues,
parties, campaign
finance, incumbency, and initiative
voting. Understanding these factors will
help students
recognize how each case fits into a broader whole even as
that
case reflects a uniqueness that makes political
campaigns so fascinating.
The cases are illustrated
with photos, clips from print and television
campaign ads,
excerpts from campaign literature, and various tables
and
scoreboards with polling and election return
data.
Take a look at these CQ Press Resources as well:
Congressional
Quarterly's Desk Reference on the States -- Bruce
Wetterau; Hardcover
Congressional
Quarterly's Desk Reference on the Economy -- Richard J.
Carroll, Richard G. Carroll;
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